Sans Normal Okdis 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, 'Equip' by Hoftype, 'Camphor' by Monotype, 'Core Gothic N' by S-Core, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, straightforward, impact, clarity, approachability, modern branding, display emphasis, rounded, geometric, compact, sturdy, crisp.
This typeface is a sturdy sans with clean, rounded geometry and consistently heavy strokes. Curves are smooth and close to circular in letters like O, C, and G, while joins and terminals are largely straight-cut, giving the forms a crisp, contemporary edge. Proportions feel compact and efficient, with generous counters and clear interior spaces that keep the heavy weight from clogging. The lowercase shows simple, single-storey construction where visible (notably a and g), and the overall rhythm is even and highly legible at display sizes.
Its heavy, compact shapes and open counters suit headlines, posters, and brand marks where immediate impact is important. It also works well for packaging and signage that needs strong readability from a distance, and for UI or product titling where a friendly but assertive voice is desired.
The tone is modern and approachable, combining a friendly roundness with a confident, no-nonsense presence. It reads as contemporary and practical rather than expressive or decorative, making it feel trustworthy and direct.
The design appears intended as a contemporary, high-impact sans that stays readable by pairing thick strokes with open, rounded counters. It aims to provide a versatile display voice that feels approachable while remaining crisp and controlled in structure.
Round letters maintain a consistent optical balance, and diagonals in forms like V, W, X, and Y feel solid and stable. Numerals share the same compact, rounded construction, with clear silhouettes suited to attention-grabbing settings.