Sans Normal Kiday 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold; 'Alfabetica' by Eurotypo; 'Moveo Sans' by Green Type; 'Epoca Classic', 'Epoca Pro', 'Impara', and 'Qubo' by Hoftype; 'Fact' by ParaType; and 'Kobern' and 'Regan' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, modern, confident, energetic, impact, motion, clarity, modernity, oblique, geometric, clean, compact, rounded.
A heavy, oblique sans with compact, geometric construction and smooth, rounded curves. Strokes stay largely even, giving the letters a solid, continuous color, while terminals are clean and mostly squared-off with occasional soft shaping. Counters are fairly open for the weight, and the overall proportions feel slightly condensed, with a forward-leaning rhythm that keeps lines looking fast and cohesive. Numerals follow the same sturdy, simplified geometry and read clearly at display sizes.
Best suited for headlines and short bursts of text where impact and speed are desirable, such as branding, sports and fitness identity, posters, campaign graphics, and packaging callouts. It can work for subheads or UI emphasis at larger sizes, but its dense weight and slant make it more naturally a display voice than a long-form reading choice.
The overall tone is assertive and energetic, with a streamlined, athletic feel. Its forward slant adds motion and urgency, making the voice feel contemporary and action-oriented rather than formal or reserved.
The design appears intended to deliver a strong, modern sans voice with built-in motion from the oblique angle. It prioritizes clarity at display sizes and a confident, high-energy presence for branding and promotional typography.
Diagonal-heavy forms like K, V, W, X, and Y emphasize the slanted momentum, while round letters (O, C, G) maintain a controlled, geometric smoothness. The lowercase shows a simple, single-storey look where applicable, reinforcing an uncluttered, modern character.