Sans Normal Okkew 30 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans', 'Bluteau Hebrew Sans', and 'Bluteau Sans' by DSType and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, straightforward, clarity, impact, modernization, versatility, geometric, rounded, compact, sturdy, high legibility.
A sturdy geometric sans with broad, round counters and a compact, efficient rhythm. Strokes are uniformly heavy with minimal modulation, and terminals are predominantly straight-cut, producing crisp joins and clear silhouettes. Curves in letters like C, G, O, and S are smooth and near-circular, while horizontals and verticals read firmly, giving the design a stable, engineered feel. The lowercase is simple and highly legible, with open apertures and short, pragmatic extenders; the numerals match the same robust, rounded construction.
Well-suited to headlines, posters, and branding where a bold, clean voice is needed without feeling harsh. It should perform reliably in signage and packaging thanks to its simple forms and strong presence, and it can work for short UI labels or callouts when generous size or spacing is available.
The tone is modern and approachable, with a confident, no-nonsense presence. Its geometric roundness keeps it friendly and contemporary, while the dense weight and compact spacing add authority and punch for attention-getting settings.
The design appears intended as a contemporary, geometric workhorse for impactful communication—prioritizing clarity, solidity, and a friendly modern character over delicate detail.
Spacing appears tight-to-normal, helping words form solid blocks of texture in paragraphs. The heavy weight and broad shapes can start to merge in very small sizes, but remain clear at display and headline scales where the strong geometry reads cleanly.