Sans Normal Kadif 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Afical' by Formatype Foundry; 'Colasta' by Reyrey Blue Std; 'URW Grotesk' by URW Type Foundry; and 'Clinto', 'Inovasi', 'Magnify PRO', 'Neosande', and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, dynamic, confident, modern, energetic, impact, momentum, attention, branding, display, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with broad proportions, smooth curves, and tightly controlled counters. Strokes are largely uniform, with rounded joins and softened terminals that keep the forms clean and contemporary. The letters lean strongly forward and maintain a steady rhythm in text, while open apertures and sturdy bowls help preserve clarity at display sizes. Numerals match the letterforms with wide, rounded shapes and simple construction that reads boldly.
Best suited to headlines, poster typography, and brand moments that need high impact and a sense of speed. It works well for sports and fitness identities, promotional graphics, packaging callouts, and short, emphatic UI or social advertising lines where bold, slanted forms can carry the message.
The overall tone is fast, assertive, and contemporary, with a forward-leaning stance that suggests motion and momentum. Its weight and width give it an unmistakably confident, attention-grabbing voice suited to energetic messaging.
This design appears intended as a high-impact oblique sans for display settings, combining wide, rounded geometry with a strong forward slant to create urgency and emphasis. The consistent, sturdy construction suggests a focus on legibility at large sizes while maximizing visual punch.
The sample text shows strong word-shape continuity and a consistent slant across capitals, lowercase, and figures. Rounded curves dominate over sharp corners, creating a friendly edge despite the powerful weight, and the spacing appears tuned for headlines where dense black shapes are desirable.