Sans Normal Anmog 17 is a regular weight, normal width, monoline, upright, short x-height font visually similar to 'Benn Beckman' by Factory738 (names referenced only for comparison).
Keywords: branding, headlines, packaging, ui labels, posters, friendly, modern, clean, approachable, playful, approachability, clarity, modern branding, everyday legibility, rounded, geometric, soft corners, open counters, high contrast joins.
A rounded geometric sans with smooth, circular bowls and mostly uniform stroke weight. Forms lean on simple geometry—clean verticals and diagonals paired with generous curves—while terminals are softly finished rather than sharply cut. Uppercase proportions are broad and stable, with wide circular characters (C, G, O, Q) and straightforward constructions in E/F/T. The lowercase uses single-storey a and g, compact, rounded counters, and a short, sturdy shoulder in n/m; the r is notably simple and minimal. Numerals are clear and sturdy, with an open, oval 0 and balanced, compact figures overall.
Well-suited to brand identities, product packaging, and headline settings where a warm, modern feel is desired. It also works effectively for UI labels, signage, and short paragraphs at comfortable sizes where its rounded shapes and simple letterforms stay crisp and legible.
The tone is friendly and contemporary, with rounded geometry that reads approachable rather than technical. Its smooth curves and simple constructions give it a casual confidence, suitable for upbeat, everyday communication without feeling gimmicky.
The design appears intended to deliver a clean, contemporary sans with softened geometry for approachability. Its simplified lowercase structures and rounded bowls suggest an emphasis on clarity and friendliness in display and brand-forward applications.
A distinctive single-storey g with a closed, looped form and small ear adds character in text, while the overall rhythm stays even and uncluttered. The design favors clear silhouettes and open spacing at larger sizes, with bold-enough shapes that remain readable in short UI labels and headlines.