Sans Normal Remuv 2 is a very bold, narrow, low contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, children's, stickers, playful, friendly, cartoonish, chunky, casual, approachability, impact, whimsy, informality, display clarity, rounded, soft corners, compact, bouncy, quirky.
A heavy, compact sans with rounded terminals and softly inflated strokes that create a pillowy, hand-cut feel. Curves are generous and slightly irregular, while straight stems stay sturdy and uniform, producing a simplified, high-impact silhouette. Counters tend to be tight and the forms lean toward short, stout bowls, giving the alphabet a dense, poster-ready rhythm. The overall construction stays upright and clean, with a subtly uneven, organic finish that keeps the geometry from feeling rigid.
Best suited to short, bold messages where personality matters: posters, headlines, packaging callouts, playful branding, and children-oriented materials. It also works well for labels, stickers, and social graphics where thick strokes and rounded forms help text hold up at small-to-medium sizes.
The font reads as cheerful and approachable, with a comic, kid-friendly energy. Its chunky shapes and softened corners feel informal and upbeat, suggesting humor and lightheartedness rather than precision or austerity.
The design appears intended to deliver maximum friendliness and impact through simplified, rounded letterforms and a deliberately casual, slightly quirky rhythm. It prioritizes warmth and recognizability over neutral, text-first restraint.
In text, the weight produces strong color and immediate presence, while the tight counters and compact shapes can make long passages feel dense. The numerals match the same rounded, simplified logic, maintaining a consistent, playful texture alongside the letters.