Sans Superellipse Hubav 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Neusa Neu' by Inhouse Type, and 'Neue Plak' and 'Neue Plak Display' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, punchy, friendly, sporty, playful, confident, impact, approachability, modernity, brand presence, signage clarity, blocky, rounded, compact, sturdy, geometric.
A heavy, compact sans with rounded-rectangle (superellipse) construction and broadly uniform stroke weight. Curves are squarish and controlled, with generous corner rounding and large, simple counters that keep the dense weight from clogging. Terminals are blunt and clean, joins are sturdy, and the overall rhythm is steady and highly legible at display sizes. The lowercase is straightforward and utilitarian, while the numerals share the same wide, padded geometry for consistent color in headlines and badges.
Best suited for headlines, posters, and short, high-impact statements where its dense weight and rounded geometry can carry personality. It also works well for branding marks, packaging callouts, and signage that needs a friendly but assertive presence.
The tone is bold and approachable: energetic without feeling aggressive. Its rounded, blocky geometry reads modern and friendly, with a sporty, poster-like confidence that suits attention-grabbing messaging.
Designed to deliver maximum impact with a soft-edged, geometric voice—combining strong, block-like massing with rounded corners to stay approachable. The intent appears to be clear recognition and consistency across letters and figures for modern display typography.
The family-wide consistency of rounding and the slightly squared bowls (notably in characters like O/C/G and the numerals) gives it a distinctive, logo-ready silhouette. The heavy weight creates strong typographic color, so it benefits from ample spacing and larger sizes where counters and interior shapes can breathe.