Sans Normal Asrej 10 is a regular weight, normal width, monoline, upright, tall x-height font.
Keywords: ui text, branding, headlines, body text, signage, modern, clean, friendly, neutral, tech, versatility, clarity, modernism, functional design, system coherence, geometric, rounded, open apertures, even color, crisp terminals.
A clean geometric sans with circular bowls, smooth curves, and consistent, even stroke color. Uppercase forms are streamlined and constructed from simple geometry, while the lowercase shows a tall x-height and open, readable counters. Terminals are crisp and largely straight-cut, and curves join stems with minimal modulation for a contemporary, controlled rhythm. Figures follow the same geometric logic, with round forms and straightforward diagonals that keep the set visually consistent.
It works well for UI and product text where clarity at small sizes matters, and it scales smoothly into headings thanks to its simple geometry and even stroke color. The tall x-height and open counters also make it a solid choice for wayfinding and general-purpose branding, especially in minimalist or tech-adjacent visual systems.
The overall tone feels modern and approachable, balancing a technical clarity with gentle roundness. Its restrained geometry and tidy spacing create a neutral, dependable voice suitable for contemporary interfaces and brand systems.
The design appears intended as a versatile geometric workhorse: neutral enough for broad use, but with enough roundness and proportion control to feel contemporary and friendly. Its consistent stroke and simplified forms suggest an emphasis on clarity, scalability, and predictable texture in continuous reading.
Round letters like C, G, O, and Q emphasize near-perfect circularity, giving the design a strong geometric signature. The lowercase maintains a simple, functional construction (single-storey forms where applicable in the sample), supporting legibility and a clean texture in paragraph settings.