Sans Normal Vidif 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Cabira' by Hurufatfont, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, sporty, modern, friendly, dynamic, confident, impact, energy, approachability, clarity, modernity, rounded, oblique, geometric, smooth, soft terminals.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. The letterforms are broadly proportioned with open counters and gently softened terminals, giving the shapes a clean, continuous flow. Curves are prominent and circular (notably in O/Q/0/8), while diagonals in A/V/W/X and the slanted stance add forward motion. The lowercase shows a single-storey a and g, with straightforward, compact joins and a consistent, sturdy rhythm across the alphabet and numerals.
Best suited to display typography where impact and clarity are needed: headlines, posters, brand marks, packaging, and promotional graphics. It also works for short UI or social captions when a bold, energetic voice is desired, especially at medium-to-large sizes.
The overall tone feels energetic and contemporary, pairing a friendly roundedness with assertive weight. Its slant reads as active and sporty, suggesting motion and momentum without becoming aggressive or sharp.
The design appears intended as a modern, high-impact oblique sans that balances geometric simplicity with approachable, rounded details. It aims to deliver strong visibility and a sense of motion for contemporary branding and display settings.
Numerals are similarly rounded and robust, maintaining strong legibility at display sizes. The design favors clean, simplified shapes over calligraphic detail, keeping texture even and solid in words and longer lines.