Sans Normal Vidaj 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bronkoh' by Brink, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'PF Beau Sans Pro' by Parachute, 'Akwe Pro' by ROHH, and 'Facto' and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, energetic, confident, impact, emphasis, modernity, approachability, momentum, rounded, soft corners, oblique, compact, sturdy.
A heavy, oblique sans with rounded terminals and broadly curved bowls that keep counters open even at dense weight. Strokes are low-contrast and consistently full, producing a smooth, uniform color across words. The letterforms lean forward with a slightly compact, athletic posture; diagonals and joins are simplified and sturdy, favoring clarity over sharp detail. Numerals and capitals are wide-set and stable, with soft corners that prevent the design from feeling harsh despite its mass.
Best suited to short, high-impact settings such as headlines, posters, branding marks, packaging callouts, and athletic or lifestyle graphics. It can also work for brief subheads and UI banners where a strong, friendly emphasis is needed, though the dense weight and oblique stance make it less ideal for long-form reading.
The overall tone is energetic and contemporary, with a friendly, approachable edge from the rounded endings. The strong forward slant and dense strokes give it a sporty, promotional voice that reads as assertive and upbeat rather than formal or delicate.
The design appears intended to deliver maximum impact with a forward-leaning, modern sans voice—combining a solid stroke presence with softened terminals for approachability. Its construction prioritizes bold visibility, quick recognition, and an energetic rhythm in display typography.
In text, the oblique rhythm is very pronounced, creating fast left-to-right momentum and a solid typographic block. The punctuation and ampersand match the same rounded, weighty construction, keeping the texture consistent in display settings.