Sans Normal Arreg 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Caldstone' and 'Caldstone Variable' by Typodermic (names referenced only for comparison).
Keywords: ui text, body copy, editorial, product copy, wayfinding, modern, friendly, clean, approachable, calm, versatility, readability, approachability, clarity, rounded, humanist, open apertures, soft terminals, clear numerals.
A clean sans with gently rounded curves and softened terminals that keep the texture smooth and even on the page. Round letters like C, O, and G are broadly circular with open, readable apertures, while straight strokes stay crisp without feeling rigid. The lowercase shows a mild humanist influence through slightly varied proportions and a single-storey a, helping words form clear silhouettes. Numerals are simple and legible, with a distinctive curled 2 and 3 that add a subtle, consistent personality without disrupting overall neutrality.
It should perform well in interfaces, product copy, and general-purpose editorial settings where a clean, steady reading experience is needed. The open shapes and straightforward figures also suit signage or informational materials that prioritize quick recognition.
The font reads as contemporary and approachable, balancing a straightforward, utilitarian voice with small, friendly details. It feels calm and trustworthy rather than flashy, making it suitable for communication where clarity and a welcoming tone matter.
The design intent appears to be a versatile everyday sans that stays neutral enough for broad use while adding warmth through rounded forms and a few characterful details in the lowercase and numerals.
Spacing appears comfortably open in the text sample, supporting good word recognition at paragraph sizes. The design maintains consistent curvature and stroke endings across letters and figures, giving the set a coherent, polished rhythm.