Sans Normal Okbeb 13 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Futura ND', 'Futura ND Alternate', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; 'Architype Renner' by The Foundry; and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, contemporary, approachable, confident, playful, clarity, modern branding, friendly impact, display legibility, geometric, rounded, soft corners, large counters, circular bowls.
A heavy, geometric sans with round, open bowls and large counters. Strokes are uniform and sturdy, with smoothly curved joins and slightly softened corners that keep the texture friendly rather than rigid. Proportions are fairly compact with a low x-height and clear, simple construction across the set; round letters like O/C/G read very circular, while diagonals in A/V/W/X feel clean and stable. Numerals are equally weighty and straightforward, matching the letters’ broad, solid rhythm.
This face performs best in display contexts such as headlines, logos, posters, and packaging where its strong geometric forms can carry a message with immediacy. It also suits signage and UI elements that need a clear, friendly presence at larger sizes.
The overall tone is modern and approachable, combining confident weight with a warm, almost playful softness in the curves. It feels designed to be read quickly and to project clarity without becoming severe, making it well-suited to upbeat brand voices and friendly interfaces.
The font appears intended as a versatile modern display sans that delivers impact while retaining warmth through rounded geometry and open counters. Its straightforward letterforms and consistent stroke behavior suggest an emphasis on legibility and brand-friendly personality over intricate detail.
The design favors clarity through open apertures and generous interior space, which helps the heavy weight avoid clogging in tight settings. The family’s rhythm is even and blocky in headlines, with a smooth, consistent color across mixed-case text.