Serif Normal Angum 7 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, magazines, fashion, luxury branding, posters, luxury, editorial, dramatic, classic, display emphasis, premium tone, editorial voice, high contrast drama, didone-like, hairline serifs, bracketless, calligraphic, sharply cut.
A high-contrast italic serif with sculpted, swelling strokes that move from razor-thin hairlines to weighty stems. The serifs are fine and crisp, often reading as wedge-like or hairline terminals, with a generally unbracketed, modern feel. Curves are taut and polished, counters are relatively compact, and the italic angle is assertive, giving the letters a forward, streamlined rhythm. The numerals and capitals show strong display proportions and a refined, engraved sharpness at joins and terminals.
Best suited to editorial headlines, magazine display, fashion and beauty branding, and premium packaging or campaign typography. It can work for short pull quotes and high-impact subheads where the contrast and italic cadence are intended to be part of the visual voice.
The overall tone is elegant and theatrical, combining couture-like sophistication with a confident, attention-grabbing slant. Its gleaming contrast and knife-edged details suggest premium branding and headline drama rather than quiet neutrality.
The design appears intended to deliver a contemporary, high-fashion take on a classic modern serif: maximizing contrast and italic motion to create a glossy, upscale presence for display-led typography.
In text, the dense black strokes create a strong typographic color while the hairlines add sparkle; this balance favors larger sizes where the fine details can remain clear. The italic construction feels integral to the design (not merely an oblique), with energetic entry/exit strokes and pronounced directional stress.