Sans Normal Lynom 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Malva' by Harbor Type and 'Equip' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, energetic, playful, assertive, retro, impact, motion, display, brandability, attention, oblique, heavyweight, soft corners, rounded, chunky.
A heavy, oblique sans with broad, blocky proportions and smooth, rounded exterior curves. Strokes are consistently thick with minimal modulation, and many joins and terminals are cut on slanted angles that reinforce forward motion. Counters are compact and well-contained (notably in O, P, R, and 8), giving the face a dense, high-impact color, while round letters lean toward squarish circles with softened corners. Overall spacing reads sturdy and compact, favoring headline punch over delicate detail.
Best suited to large-size applications where impact and motion are priorities, such as headlines, posters, sports-themed branding, and promotional graphics. It can also work well on packaging and display signage where a compact, attention-grabbing texture is desirable.
The font conveys speed and confidence, with a distinctly sporty, poster-like attitude. Its rounded massing keeps it friendly and approachable, while the aggressive slant and tight counters add urgency and volume. The result feels bold, energetic, and slightly retro in the way it echoes classic athletic and promotional lettering.
The design appears intended as a high-impact display sans that reads fast and loud, using a strong oblique stance and rounded, compressed counters to create a sense of movement and physicality. It prioritizes bold presence and brandable shapes over neutrality and long-form comfort.
Uppercase and lowercase share a consistent oblique axis, and many shapes rely on diagonally sliced terminals that create a rhythmic, forward-leaning texture in text. Numerals match the same chunky, rounded construction, maintaining a unified look for set pieces that mix letters and figures.