Sans Normal Loray 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Apta' by Colophon Foundry, 'Capitana' by Floodfonts, 'Brother 1816' by TipoType, and 'Entendre' and 'Entendre Rough' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, friendly, playful, retro, confident, sporty, attention, approachability, energy, impact, display, rounded, soft corners, bulky, compact, bouncy.
A very heavy, forward-leaning sans with rounded construction and softly blunted terminals. The strokes are thick and even, producing solid, compact counters and a strong overall color on the page. Curves are generously inflated (notably in C, O, and S), while joins and diagonals stay clean and sturdy, giving the design a smooth, cohesive rhythm. Spacing appears slightly tightened in text, contributing to a dense, headline-oriented texture, and the numerals match the same rounded, weighty presence.
Best suited to short, high-impact settings such as headlines, posters, signage, and bold brand marks where its dense color and rounded shapes can carry personality. It can also work well on packaging and promotional graphics that benefit from an energetic, friendly tone, especially at medium to large sizes.
The overall tone is upbeat and approachable, with a bold, energetic slant that reads as sporty and promotional rather than formal. Its rounded forms add warmth and friendliness, while the heavy weight keeps the voice assertive and attention-grabbing.
The design appears intended to deliver maximum impact with a warm, rounded feel—combining a heavy, attention-forward presence with approachable curves and a consistent italic motion for added energy.
The italic angle feels consistent across caps, lowercase, and figures, and the design maintains a uniform softness at terminals that helps prevent the weight from feeling harsh. Round letters stay particularly prominent, while straight-sided letters retain a subtle curvature that keeps the texture lively.