Sans Superellipse Tuli 10 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, book covers, editorial display, branding, handmade, playful, friendly, casual, quirky, human warmth, casual display, compact headlines, handmade texture, rounded, soft, condensed, bouncy, textured.
This typeface is a condensed sans with softly rounded, superellipse-like construction and low stroke contrast. Strokes appear slightly irregular with subtly wobbly edges and occasional tapering, creating a hand-rendered texture while maintaining consistent overall structure. Counters are open and rounded, terminals tend to be blunt, and curves resolve into squarish-oval forms rather than perfect circles. Spacing feels moderately tight and the rhythm is lively, with small variations in character widths and stroke weight that read as intentional rather than sloppy.
Best suited for display sizes where its rounded, hand-touched texture can be appreciated—such as posters, packaging, book covers, and expressive brand headlines. It can work for short editorial callouts or captions when a casual, human tone is desired, but its textured stroke quality suggests avoiding dense, small-size body copy.
The overall tone is approachable and informal, with a playful, handmade character. Its rounded geometry keeps it friendly, while the slight roughness adds warmth and personality that leans craft, indie, and human rather than corporate or technical.
The design appears intended to blend clean, rounded sans construction with a deliberately hand-made finish. It aims for a compact, space-efficient silhouette while staying inviting and characterful, providing a friendly display voice that feels crafted rather than mechanically perfect.
The figures and capitals share the same condensed proportions and soft cornering, helping the set feel cohesive in headings and short text. In longer lines, the irregular stroke edges and lively letterforms become a defining texture, giving paragraphs a distinctly artisanal voice.