Sans Normal Utgen 3 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, display ui, packaging, sporty, modern, assertive, dynamic, clean, space-saving impact, energetic emphasis, modern branding, fast tone, oblique, compact, rounded, geometric, high-impact.
A compact oblique sans with heavy, even strokes and rounded, geometric curves. The letterforms lean consistently to the right with a brisk rhythm, combining broad bowls and smooth terminals with occasional sharper joins in diagonals. Counters are relatively tight but kept clear, and the overall proportions emphasize efficiency and punch in limited horizontal space. Numerals follow the same sturdy, streamlined construction with simple, stable shapes suited to bold setting.
Well-suited to short, high-impact settings such as headlines, poster copy, sports or fitness branding, and bold callouts in interfaces. It can work for subheads and short paragraphs where a compact, energetic texture is desired, but it is most effective when used to deliver emphasis and motion rather than long-form reading.
The tone is energetic and forward-moving, with a confident, sporty feel. Its tight proportions and slanted stance read as fast and contemporary, leaning more toward performance and impact than softness or formality.
The design appears intended to deliver maximum impact in a condensed footprint, using an oblique stance and sturdy, geometric construction to suggest speed and confidence while maintaining clean sans simplicity.
Diagonal strokes in letters like A, K, V, W, X, and Y are emphasized by the slant, helping the face feel agile and directional. Rounded forms (C, G, O, Q, e) stay smooth and controlled, while the overall spacing keeps words dense and visually unified in headlines.