Sans Normal Kogid 2 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Klik' by Fenotype; 'Tournedos' by Hanoded; 'Hanford JNL', 'Privilege Sign JNL', and 'Recording Artist JNL' by Jeff Levine; 'Noison' by Lone Army; 'Fact' by ParaType; and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, urgent, dynamic, headline, industrial, space saving, high impact, sense of motion, display emphasis, condensed, slanted, punchy, compact, angular.
A condensed, right-leaning sans with heavy strokes and a compact footprint. Curves are tightly drawn and slightly squared off, giving counters and bowls a firm, controlled feel rather than a soft geometric roundness. Stroke endings are clean and mostly blunt, and the overall rhythm is driven by narrow letterforms, short crossbars, and tight internal spaces that hold together well in dense settings. Numerals follow the same compressed, forward-leaning structure with sturdy shapes and simple joins.
Best suited to headlines, posters, and prominent callouts where compact width and high visual impact are needed. It can work well for sports branding, event graphics, packaging panels, and punchy advertising lines, especially when space is constrained and a sense of speed is desired.
The font reads fast and energetic, with a forward-tilt that suggests motion and urgency. Its compact, muscular shapes convey a utilitarian confidence that feels sporty and assertive rather than delicate or formal.
This design appears aimed at delivering maximum emphasis in minimal horizontal space, combining a slanted stance with condensed proportions to create a fast, assertive voice for display typography.
Uppercase forms stay straightforward and blocky, while lowercase introduces a slightly more calligraphic flow in letters like a, g, and y, adding variety without breaking the overall system. The tight apertures and dense color create strong impact, especially in all-caps and short bursts of text.