Sans Normal Ufdir 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, confident, friendly, retro, pragmatic, robust, headline, clarity, impact, utility, blocky, compact, crisp, geometric, high-impact.
The design is a sturdy sans with rounded, open curves and a compact, weighty texture on the page. Strokes are generally uniform with subtle modulation, and the counters are generously shaped, supporting clear word silhouettes in display sizes. Terminals tend to be clean and blunt, with occasional angled joins that add a mild geometric sharpness without feeling rigid.
Well suited for headlines, branding wordmarks, packaging, posters, and signage where a solid, friendly sans voice is needed. It can also work for UI labels and short bursts of text at larger sizes, especially when a compact, high-contrast-in-mass look is desired.
This typeface conveys a confident, straightforward tone with a slightly retro, poster-like presence. Its heavy color and broad curves feel friendly and approachable, while the crisp terminals keep it looking practical and no-nonsense.
The letterforms appear drawn to deliver strong presence and quick recognition, prioritizing sturdy shapes and clear counters over delicate detail. The overall construction suggests an intention for dependable display and short-text settings where bold voice and legibility matter most.
Uppercase forms read stable and square-shouldered, while the lowercase maintains simple, readable shapes with distinct bowls and stems. Numerals are robust and highly legible, matching the letterforms’ dense, emphatic color.