Sans Normal Webeg 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Aftika', 'Agenor', 'Agenor Neue', 'Geometos Max', 'Geometos Neue', and 'Geometos Soft' by Graphite and 'Axiforma' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, soft, approachable, confident, playful, impact, approachability, simplicity, modernity, rounded, geometric, sturdy, smooth, blunt terminals.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are consistently thick with minimal contrast, and terminals tend to be blunt or softly finished rather than sharply cut. Counters are generally open and roomy, with circular forms (C, O, Q, 0) leaning toward near-elliptical geometry, and straight-sided letters (E, F, H, N) kept clean and blocky. The lowercase shows single-storey forms (a, g) and compact, sturdy joins, giving text a dense, even color while maintaining clear shapes at display sizes.
Best suited to headlines and short-form text where its weight and rounded geometry can carry personality—such as branding, packaging, posters, and bold signage. It can also work for UI or social graphics when a friendly, high-impact voice is needed, especially at medium-to-large sizes.
The overall tone is warm and approachable, with a slightly playful, contemporary feel. Its rounded construction reads as friendly and informal, while the weight and width add a confident, poster-like presence.
The letterforms appear designed to deliver a modern, friendly sans presence with strong visual impact, using rounded geometry and thick strokes to stay readable and inviting while maintaining a clean, contemporary rhythm.
The design favors simple, geometric constructions: diagonals are thick and stable, curves are generously rounded, and punctuation/dots appear robust rather than delicate. The numeral set matches the letterforms with similarly rounded bowls and heavy, even strokes, supporting consistent texture in mixed alphanumeric settings.