Sans Normal Memor 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Peridot Latin' by Foundry5 and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, punchy, confident, retro, impact, motion, display clarity, brand punch, slanted, rounded, compact, blocky, soft corners.
A heavy, slanted sans with broad proportions, rounded bowls, and a firmly geometric construction. Strokes are thick and even, with smooth curves and squared-off terminals that keep the shapes sturdy and graphic. Counters are moderately tight for the weight, and the overall spacing reads compact, producing a dense, poster-like texture. Uppercase forms feel robust and slightly condensed in their inner spaces, while the lowercase keeps a simple, single-storey look with sturdy stems and rounded joins.
Best suited to short, prominent text where weight and slant can do the work—headlines, posters, large labels, and punchy campaign lines. It also fits branding and packaging that want a dynamic, athletic feel, and it can perform as a bold supporting voice in editorial layouts when used sparingly.
The overall tone is energetic and forward-leaning, with a sporty, headline-driven attitude. Its chunky, rounded massing adds friendliness, while the strong slant and compact rhythm convey speed and impact. The result feels bold and attention-seeking without becoming sharp or aggressive.
The design appears intended to deliver maximum visual impact with a clean, modern sans skeleton, pairing geometric roundness with a consistent slant to suggest motion. It prioritizes strong silhouettes and compact rhythm for display-driven communication where immediacy and energy are key.
Numerals and caps present as solid, logo-ready silhouettes with minimal internal detail, emphasizing uniform weight and legibility at larger sizes. The diagonal stress created by the slant is consistent across letters and figures, helping lines of text maintain motion and cohesion.