Sans Normal Memor 4 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, punchy, confident, modern, impact, motion, headline focus, modern branding, youth appeal, rounded, oblique, slanted, soft corners, compact apertures.
A heavy, oblique sans with rounded construction and smooth, low-contrast curves. The letterforms are broad and strongly filled, with large counters in rounded characters (O, Q, o, e) and generally closed apertures that keep shapes compact and bold at a distance. Terminals are clean and mostly blunt, and the slant is consistent across capitals, lowercase, and figures, creating a forward-leaning rhythm. The overall texture is dense and even, with sturdy joins and simplified geometry that favors impact over delicacy.
Best used for short-to-medium display text such as headlines, posters, product branding, and energetic campaign graphics. It can also work for labels and packaging where bold, fast readability and a contemporary tone are desired. For long passages, its dense texture and strong slant suggest using larger sizes with ample spacing.
The font projects speed and momentum through its pronounced slant and thick silhouettes, reading as assertive and athletic. Rounded forms soften the tone, keeping it friendly and contemporary rather than aggressive or industrial. The result feels well-suited to loud, confident messaging where immediacy matters.
Designed to deliver maximum impact with a cohesive forward-leaning stance, combining bold mass with rounded geometry for a modern, approachable display voice. The forms prioritize visual punch and a steady rhythm across mixed-case settings and numerals.
Figures are similarly robust and rounded, matching the letterforms’ weight and slant for cohesive headlines and score-like numerals. The lowercase shows a single-storey feel in key forms (e.g., a), reinforcing an informal, modern voice and a strong display presence.