Slab Contrasted Elpa 10 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Calypso E' and 'Calypso I' by Typolar (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, signage, western, vintage, athletic, poster, workwear, impact, heritage, ruggedness, visibility, display, blocky, slabbed, bracketed, rounded, sturdy.
A heavy, display-oriented slab serif with broad proportions and prominent, squared serifs. Strokes are thick with subtly softened corners and gentle bracketing into the slabs, giving the shapes a carved, sturdy feel rather than a purely geometric one. Counters tend to be compact and rounded-rectangular, and the overall rhythm is dense and high-impact, with lowercase forms that sit tall and read clearly at large sizes.
Best suited for headlines and short display copy where weight and width can create immediate impact—posters, storefront or wayfinding signage, bold editorial openers, and product packaging with a heritage tone. It can also work for compact wordmarks and badges where a sturdy slab presence helps the lettering hold up at distance.
The tone is bold and assertive with a nostalgic, Americana-leaning flavor—evoking old posters, team lettering, and heritage packaging. Its chunky slabs and compact counters project strength and reliability, leaning more rugged than refined.
The letterforms appear designed to deliver maximum presence with a confident, traditional slab-serif voice—prioritizing strong silhouettes, rugged friendliness, and high legibility in display settings.
The design favors strong silhouette recognition: wide, stable capitals, a substantial baseline presence, and numerals that feel equally blocky and poster-ready. In longer lines of text it maintains an even, dark texture, making it best treated as a statement face rather than a subtle companion.