Sans Superellipse Ubmih 1 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Congress Sans' by Club Type, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, bold, retro, punchy, impact, approachability, display, rounded, soft corners, blunt terminals, compact, quirky.
A chunky, compact sans with rounded-rectangle construction and softened corners throughout. Strokes are heavy and largely monolinear, with blunt terminals and gently irregular curves that keep counters open without becoming geometric. The fit is tight and the rhythm is bouncy: round letters like O and C feel slightly squarish, while diagonals and joins (K, M, N, V, W) are simplified into sturdy, blocky forms. Numerals follow the same chunky, softened logic, with straightforward silhouettes and minimal interior delicacy.
Best suited to display settings such as headlines, posters, packaging, signage, and bold brand moments where a friendly, compact voice is desired. It can work for short bursts of text (labels, pull quotes) when set with generous size and spacing.
The overall tone is upbeat and approachable, with a hand-made, poster-like confidence. Its soft corners and superelliptical shapes read friendly rather than severe, while the dense weight gives it an assertive, attention-getting presence.
Likely designed to deliver maximum impact with a soft, approachable personality—pairing dense, sturdy strokes with rounded-rectangle geometry for a modern-yet-nostalgic display feel.
In text, the heavy color creates strong impact but reduces fine differentiation between similar shapes at smaller sizes; it feels most comfortable when given room and scale. Round forms lean toward squarish bowls, which adds a distinctive, slightly retro novelty flavor without becoming decorative.