Sans Normal Kidej 12 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'ID Grotesk' by ID Typeface and 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, confident, punchy, impact, motion, modernity, display emphasis, brand presence, oblique, geometric, clean, compact, angular terminals.
A heavy, oblique sans with rounded, geometric counters and a compact, forward-leaning stance. Strokes are smooth and fairly even, with subtle modulation in curves and joins, and terminals tend to be cleanly cut rather than tapered. Uppercase forms feel wide and stable while the lowercase is more compact, producing a lively rhythm across words. Figures are sturdy and legible, with open shapes and strong silhouettes that hold up well at larger sizes.
Best suited to display settings where impact and speed are desired—headlines, posters, brand marks, packaging, and sports or tech-adjacent graphics. It can work for short bursts of emphasis in UI or editorial layouts, but its weight and slant make it more effective for titles and callouts than long-form reading.
The overall tone is energetic and assertive, with a distinctly forward-motion feel created by the consistent slant and dense weight. It reads as contemporary and performance-minded—more athletic and promotional than formal—while staying clean enough for straightforward, modern communication.
The font appears designed to deliver high-impact, contemporary typography with a sense of motion and confidence. Its geometric construction and clean terminals suggest an emphasis on clarity and reproducibility in branding and promotional contexts.
The design favors bold silhouettes and clear counters over fine detail, giving it strong presence in headlines. The italic angle is consistent across letters and figures, helping lines of text look cohesive and fast-paced without becoming chaotic.