Print Utban 2 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: children’s books, packaging, posters, headlines, greeting cards, friendly, handmade, playful, storybook, retro, human warmth, casual readability, playful tone, nostalgic feel, soft serifs, rounded, inked, quirky, lively.
A hand-drawn serif with soft, blunted terminals and gently swelling strokes that create a subtle inked texture. The letterforms are compact and slightly condensed, with small wedge-like serifs and rounded joins that keep the rhythm smooth rather than sharp. Curves feel elastic and slightly uneven in a deliberate way, and spacing is somewhat irregular, reinforcing an organic, written-on-paper impression. The numerals and lowercase carry the same casual construction, with simple forms and a light bounce across lines of text.
This font suits short to medium-length text where a friendly, handmade voice is desired—such as children’s materials, artisanal packaging, invitations, and display copy for posters or social graphics. It can also work for pull quotes and subheads that benefit from warmth and personality without becoming fully script-like.
The overall tone is warm and personable, with a playful, storybook character that feels informal and approachable. Its mild quirks and soft details evoke a nostalgic, human touch rather than strict typographic precision.
The design appears intended to blend print-style readability with a hand-rendered feel, using softened serifs and slight irregularities to deliver an approachable, crafted aesthetic for expressive display and casual editorial settings.
Verticals often read as sturdy while curves and shoulders show a looser hand, creating a lively texture in paragraphs. The capitals are clear and prominent, and the soft serif treatment helps maintain readability while keeping the voice relaxed.