Print Urden 7 is a regular weight, very narrow, medium contrast, upright, short x-height font.
Keywords: kids branding, packaging, posters, social graphics, headlines, playful, handmade, friendly, quirky, casual, human warmth, informal voice, casual readability, playful tone, rounded, brushy, bouncy, soft, lively.
This typeface has a hand-drawn, marker-like construction with softly rounded terminals and subtly uneven curves that preserve a natural, written rhythm. Strokes show gentle modulation and occasional swelling, giving counters and joins an organic, slightly wobbly feel rather than geometric precision. The narrow overall footprint is paired with irregular character widths and loose, open spacing cues, creating a bouncy texture in text. Uppercase forms are simple and legible, while the lowercase introduces more distinctive handwritten gestures (notably in letters like a, g, k, and t), reinforcing an informal tone.
It performs well in short to medium-length text where a personable, informal tone is desirable—such as children’s materials, packaging callouts, café or craft branding, posters, and social media graphics. The lively texture also suits headlines, labels, and signage where a handwritten feel can add warmth and approachability.
The overall voice is warm and approachable, with a casual, playful energy that feels personal rather than formal. Its imperfect, drawn-by-hand consistency adds charm and a lighthearted, conversational mood, suited to friendly messaging and upbeat branding.
The design appears intended to capture the look of neat, quick hand-printing with a marker or brush pen, balancing readability with visible human character. It prioritizes friendliness and charm over strict uniformity, aiming for an informal, contemporary handwritten presence that remains clear in display and casual text contexts.
Round dots and softly tapered ends contribute to a gentle, non-mechanical finish. Numerals keep the same handwritten logic, with curved, open shapes and slight irregularities that help them blend naturally into text settings.