Sans Normal Imriz 1 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, stickers, playful, friendly, cartoon, chunky, bubbly, fun display, kid appeal, soft impact, comic branding, soft, rounded, puffy, blunt, compact.
A heavy, rounded sans with inflated, pillow-like strokes and fully softened terminals. Counters are small and often circular, giving letters a dense, blobbed-in silhouette and strong figure/ground punch. Curves dominate the construction, with minimal sharp corners and no visible contrast in stroke thickness; joins are smooth and slightly irregular in a hand-drawn way. The lowercase uses single-storey forms (notably a and g), and overall spacing appears snug, creating a compact, cohesive texture in words.
Best suited to display settings where character and impact matter: posters, playful branding, packaging, stickers, social graphics, and children’s materials. It performs especially well for short headlines, logos, and callouts where the rounded, chunky forms can read big and bold without needing fine detail.
The tone is cheerful and approachable, with a toy-like, comic sign-painting energy. Its soft geometry and bulbous massing feel friendly and humorous rather than formal, lending a lighthearted, kid-centric voice to headlines and short phrases.
The design appears intended to deliver maximum friendliness and visual weight through rounded, inflated forms and compact counters, prioritizing personality and immediate impact over neutral text performance.
At larger sizes the distinctive, blobby outlines read clearly and create memorable word shapes, while at smaller sizes the tight counters and dense weight can reduce internal clarity. The numerals match the same rounded, chunky language and maintain strong visual consistency with the letters.