Sans Normal Jemid 2 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, sports branding, tech branding, packaging, sporty, futuristic, assertive, dynamic, industrial, impact, speed, modernity, branding, oblique, rounded, blocky, extended, aerodynamic.
A heavy, extended sans with a consistent oblique slant and rounded, elliptical construction throughout. Strokes are broad and uniform, with softened corners and smooth curves that keep counters open despite the weight. Uppercase forms are compact and forward-leaning, while the lowercase shows single-storey shapes and a very high x-height that produces large internal counters and short ascenders/descenders. Terminals are generally blunt and slightly angled, giving the letters a streamlined, machined feel; numerals follow the same wide, italicized rhythm with sturdy, simplified silhouettes.
Best suited for short, high-impact settings where width and slant can amplify emphasis—headlines, poster titles, sports and esports identities, automotive or tech branding, and bold packaging callouts. It can also work for UI labels or signage when set large enough to preserve clarity in dense, heavy shapes.
The overall tone is fast, confident, and tech-leaning, like lettering designed to suggest motion and power. Its wide stance and forward slant read as energetic and competitive, while the rounded geometry keeps it approachable rather than harsh.
The design appears intended to deliver maximum presence with a sense of speed: a wide, oblique sans engineered for attention-grabbing display typography that remains legible through open counters and rounded, consistent geometry.
Spacing appears generous and the wide proportions create strong horizontal momentum across lines. The design maintains a consistent rounded-rectangle logic across bowls and curves, which helps it feel cohesive in both all-caps and mixed-case settings.