Sans Normal Jemir 7 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Tactic Sans' by Miller Type Foundry and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, packaging, sporty, energetic, futuristic, assertive, playful, impact, speed, modernity, branding, display, slanted, rounded, oblique, streamlined, bulky.
This typeface is a heavy, right-leaning sans with broad proportions and strongly rounded outer forms. Strokes are monolinear and smooth, with softened corners and a slightly aerodynamic feel created by the consistent slant and flattened, horizontally biased curves. Counters are compact relative to the overall width, and terminals tend to be clean and blunt rather than tapered, producing dense, high-impact letterforms. The lowercase shows simple, single-storey constructions (notably a and g), while numerals follow the same wide, rounded geometry for a cohesive set.
Best suited to display work where impact and speed cues are desirable—headlines, posters, titles, and brand marks—especially in sports, automotive, gaming, or tech-adjacent contexts. It can also work for packaging and promotional graphics where bold, compact messaging is needed, but it is less ideal for extended body copy.
The overall tone is fast, loud, and contemporary, evoking athletic branding, motorsport/tech aesthetics, and punchy promotional typography. Its slanted stance and wide footprint communicate motion and confidence, while the rounded shapes keep it approachable rather than severe.
The design appears intended to deliver a modern, motion-forward display sans: wide, rounded forms combined with a consistent slant to suggest velocity and power while maintaining a friendly, contemporary smoothness.
At larger sizes the strong silhouette reads clearly and creates a distinctive word shape, but the dense counters and weight may reduce clarity in long passages or small settings. The oblique angle is pronounced enough to affect spacing and line rhythm, so it tends to perform best when given generous tracking and leading.