Sans Superellipse Ugrum 1 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Sole Sans' by CAST, 'FF Good' by FontFont, 'Polin Sans' by Machalski, 'Ledare' by Mans Greback, 'Predige Rounded' by Type Dynamic, and 'Calps' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, retro, punchy, friendly, sporty, attention, approachability, motion, display impact, rounded, slanted, bouncy, compact, soft-cornered.
A heavy, slanted sans with compact proportions and rounded-rectangle construction throughout. Strokes are thick and largely even, with softened corners, shallow curves, and slightly irregular rhythm that gives the letters a lively, hand-cut feel despite the geometric base. Counters are tight and apertures tend to be small, increasing the solid, poster-like texture. Terminals are blunt and rounded, and the forms lean consistently, producing a fast, forward motion in both caps and lowercase.
Best suited to large sizes where its tight counters and heavy color can deliver impact—headlines, posters, logos, and bold brand moments. It also fits packaging and apparel graphics where a friendly, sporty slant helps convey motion and enthusiasm.
The font projects a buoyant, energetic tone—confident and attention-grabbing without feeling aggressive. Its rounded geometry and compact heft read as approachable and fun, with a distinct retro sports/display flavor that feels informal and upbeat.
The design appears aimed at delivering maximum visual punch with a rounded, geometric voice—combining a forward-leaning stance with soft-cornered, compact forms for upbeat display typography that feels both modern and nostalgically athletic.
Caps and lowercase share a consistent superelliptical logic, while a few glyphs introduce playful quirks (notably in curved letters and diagonals) that keep the texture from feeling purely mechanical. Numerals follow the same chunky, rounded build and hold up well as standalone marks.