Sans Normal Pemaw 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Panton' and 'Panton Rust' by Fontfabric, 'Corelia' by Hurufatfont, 'Otoiwo Grotesk' by Pepper Type, and 'Frygia' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, approachable, impact, friendliness, retro appeal, brand voice, headline focus, rounded, soft corners, bulky, bouncy, compact.
A very heavy, rounded sans with softly squared corners and broad, full bowls. Curves are smooth and swollen, while straight strokes read as thick, slightly cushioned slabs, creating a compact, poster-like texture. Counters are relatively tight in letters like a/e/s and the numerals, while wide shapes such as O and Q stay open and stable. Overall spacing and rhythm feel dense and even, with simplified construction that favors bold silhouettes over fine detail.
This font performs best in display settings where mass and silhouette carry the message—headlines, posters, packaging, and storefront or event signage. It can also work for bold brand marks and short UI labels when a friendly, high-impact voice is desired, though the dense counters suggest avoiding long passages of small text.
The tone is warm and upbeat, with a jovial, cartoon-adjacent presence that feels inviting rather than strict. Its chunky geometry and softened edges suggest a retro display attitude—confident, casual, and a bit cheeky—well suited to attention-grabbing headlines.
The design appears intended to deliver maximum punch with a friendly, rounded personality. Its simplified, heavily weighted forms prioritize quick recognition and a cohesive, upbeat texture for bold editorial and branding uses.
Distinctive details include a single-storey “a,” a large hooked descender on “g,” and rounded terminals throughout, which emphasize softness even at very large sizes. The figures are similarly stout and friendly, matching the letterforms for consistent impact in mixed alphanumeric settings.