Sans Normal Pemar 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'EquipCondensed' by Hoftype, 'Nusara' by Locomotype, 'American Auto' by Miller Type Foundry, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, punchy, retro, impact, approachability, display, bold branding, rounded, soft corners, compact, bouncy, chunky.
A heavy, rounded sans with compact proportions and broadly curved bowls balanced by blunt, softly squared terminals. Strokes are thick and uniform, with wide joins and gentle corner rounding that keeps the texture smooth even at large sizes. Counters are relatively small and apertures tend to be tightened, creating a dense, poster-like color. The lowercase shows single-storey forms (notably a and g) with sturdy stems and minimal detailing, while figures are bold and blocky with simple, stable silhouettes.
Best suited to display settings where bold presence matters—headlines, posters, packaging, and brand marks that benefit from a friendly, heavyweight voice. It also works well for large signage and short callouts, where its rounded forms and dense rhythm remain legible and attention-grabbing.
The overall tone is warm and approachable, with a buoyant, slightly nostalgic feel. Its chunky shapes and softened edges read as confident and fun rather than formal, lending an easygoing voice to headlines and short statements.
The font appears intended to deliver maximum visual punch with a welcoming personality, combining geometric roundness with softened terminals to create a bold, contemporary display voice with retro-friendly undertones.
The design emphasizes mass and clarity over fine differentiation, producing strong impact but less air inside letters. Round characters like O/Q are especially stout and closed, and the texture stays consistently dark across mixed-case settings.