Sans Normal Inmad 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next Paneuropean' by Linotype, 'Madani' and 'Madani Arabic' by NamelaType, 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType, and 'Ambra Sans' and 'Coco Gothic Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, bubbly, friendly, cartoonish, chunky, attention, approachability, fun, informality, display, rounded, soft, blunt, bouncy, informal.
A heavy, rounded sans with soft corners and inflated counters that give each glyph a padded, cutout feel. Strokes are thick and largely monolinear, with blunt terminals and slightly irregular curvature that creates a hand-shaped impression. Proportions are broad with generous internal space in letters like O, P, and R, while overall rhythm feels lively rather than strictly geometric. Numerals match the same chunky construction, with bold silhouettes and simplified details for strong spot-legibility.
Well suited for display typography where a warm, high-impact voice is needed—such as posters, product packaging, playful branding, event graphics, and children-oriented materials. It can also work for short UI labels or social graphics when a friendly, bold tone is preferred over a neutral sans.
The tone is upbeat and approachable, leaning toward a fun, comic sign-painting energy rather than corporate neutrality. Its bouncy shapes and friendly heft make text feel casual, youthful, and attention-grabbing, especially at display sizes.
The design appears intended to deliver maximum readability and personality through thick, rounded forms and simplified construction. Its soft geometry and buoyant rhythm suggest an aim toward cheerful, approachable display use rather than dense text setting.
Spacing and silhouettes emphasize clear, dark mass on the page, producing strong impact in short lines and headlines. The slightly uneven, organic rounding helps avoid a sterile look and reinforces an informal, handcrafted character.