Sans Normal Sumah 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FP Dancer Pro' by Fontpartners, 'Telder HT Pro' by Huerta Tipográfica, 'Rooney Sans' by Jan Fromm, 'Geller Sans' by Ludka Biniek, 'Acto' by Monotype, 'PF Centro Sans Pro' by Parachute, and 'Adora Normal PRO' by preussTYPE (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, energetic, modern, sporty, informal, display impact, friendly tone, forward motion, modern simplicity, rounded, soft terminals, oblique stress, compact counters, single-storey a.
A heavy, right-leaning sans with rounded construction and softened terminals. Strokes are robust and mostly uniform, with gentle modulation from curves, and the overall drawing favors compact apertures and counters that keep shapes dense and punchy. Curves are broad and smooth, corners are eased rather than sharp, and the italic slant is consistent across caps, lowercase, and figures. The lowercase shows simple, contemporary forms (notably a single-storey “a”), while capitals remain clean and geometric with slightly condensed internal space.
Best suited to headlines, short statements, and brand moments where a bold, friendly voice is desired—such as packaging, posters, signage, and sports or lifestyle identity work. It can work for brief UI labels or calls to action, but extended small-size reading may feel dense due to the heavy strokes and compact counters.
The tone is upbeat and approachable, balancing a sporty forward motion from the slant with a friendly softness from the rounded ends. It reads as modern and casual rather than formal, with a confident, poster-like presence that feels lively and direct.
The design appears aimed at delivering a contemporary italic sans that feels dynamic without becoming sharp or aggressive. By combining a strong weight with rounded details and simplified lowercase forms, it prioritizes clarity at display sizes and an approachable, energetic personality.
In longer sample text the strong weight and relatively closed shapes create a dark, continuous texture, making it especially effective at larger sizes. The numerals and uppercase have clear silhouettes and sturdy proportions that emphasize impact over delicacy.