Sans Normal Suluv 10 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, packaging, sportswear, sporty, upbeat, contemporary, confident, friendly, emphasis, motion, modern branding, friendly strength, display clarity, slanted, rounded, soft corners, high-ink, compact.
A heavy, right-slanted sans with rounded terminals and gently squared curves that keep counters open and legible. Strokes are smooth and largely monolinear with subtle modulation, giving a sturdy, high-ink silhouette. The letterforms show a slightly wide, energetic rhythm: wide rounds (O, Q) and simplified, clean joins, with a clear, straightforward structure in both uppercase and lowercase. Numerals and capitals read strongly in display sizes, while the lowercase maintains a practical, uncluttered texture.
Best suited for headlines, logos, and short, high-impact messaging where the slant and dense weight can project energy and confidence. It also works well for packaging and promotional materials that need a modern, sporty voice, and for UI accents or callouts where emphasis is required.
The overall tone is energetic and forward-leaning, with a sporty, modern confidence. Rounded endings soften the impact of the heavy strokes, making it feel approachable rather than aggressive. The italic posture adds motion, suggesting speed, action, and contemporary branding.
The design appears intended to deliver a bold, motion-driven sans for contemporary communication—combining a strong footprint with rounded terminals to keep the tone friendly and accessible. Its consistent slant and sturdy proportions aim for quick recognition and reliable impact across branding and display contexts.
Diagonal strokes and angled terminals create a consistent sense of momentum across the set, especially in letters like A, K, V, W, and Y. The shapes stay geometric and clean, avoiding decorative quirks, which helps maintain an even, brand-friendly voice in longer lines of text.