Serif Flared Hider 9 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Formata', 'Formata W1G', and 'Poppl-Laudatio' by Berthold; 'Askan Slim', 'Campan', and 'Candide Condensed' by Hoftype; 'Ocean Sans' by Monotype; and 'Ponta Text' by Outras Fontes (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, vintage, confident, dramatic, sporty, emphasis, heritage feel, display impact, forward motion, warm authority, flared terminals, tapered serifs, bracketed feel, ball terminals, calligraphic.
A heavy, right-leaning serif with broad, wedge-like serifs and distinctly flared stroke endings that give stems a sculpted, chiseled look. Curves are full and rounded, with clear modulation through joins and counters, and many letters show soft, tapered terminals that behave like inked calligraphy translated into sturdy display forms. The lowercase is energetic and slightly compact, with single-storey a and g, a teardrop-style ear on g, and rounded i/j dots; the r has a pronounced curved shoulder. Numerals are bold and stable, with strong bowls and wedge feet that match the letterforms.
Best suited to headlines, pull quotes, magazine features, and other short-to-medium display settings where its bold, flared detailing can be seen clearly. It can also work well for branding, packaging, and event graphics that want a classic serif voice with added momentum and impact.
The overall tone is assertive and classic, blending an old-style, print-era warmth with a punchy, poster-ready presence. Its strong slant and flared details create a sense of speed and emphasis, while the traditional serif structure keeps it grounded and editorial.
The design appears intended to deliver a traditional serif silhouette with heightened emphasis and motion, using flared terminals and strong slant to read as both authoritative and lively at display sizes.
Wide internal spaces keep the heavy strokes from clogging, and the repeated wedge/flare motif ties together caps, lowercase, and figures. The italic angle is prominent and consistent, creating a forward rhythm especially noticeable in longer lines of text.