Sans Superellipse Genew 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Classic Grotesque' by Monotype, 'Ordina' by Schriftlabor, 'Tablet Gothic' by TypeTogether, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, punchy, confident, energetic, modern, impact, motion, bold display, modern branding, rounded, slanted, compact, blocky, soft corners.
A heavy, forward-slanted sans with rounded, superellipse-like curves and broadly cut terminals. The strokes are thick and even, with minimal contrast and a distinctly compact, blocky build that keeps counters relatively tight. Curves (O, C, G, S) read as rounded rectangles rather than perfect circles, while straight-sided letters keep strong verticals and sturdy joins. Numerals and lowercase follow the same muscular rhythm, with simple, bold shapes and consistent slant that emphasizes motion and density.
Well suited for short, high-impact settings such as headlines, posters, sports and fitness graphics, product packaging, and bold brand marks. It can work in brief emphasis text, but its dense color and tight counters make it less ideal for long-form reading at small sizes.
The overall tone is assertive and high-energy, with a sporty, action-oriented feel. Its rounded corners soften the impact just enough to keep it friendly while still projecting strength and urgency, making it feel contemporary and headline-driven.
The design appears intended to deliver maximum visual punch with a streamlined, rounded geometry and a built-in sense of speed. It prioritizes strong silhouette and compact rhythm for attention-grabbing typography in modern commercial contexts.
The boldness and tight internal spaces suggest it performs best with generous tracking and at larger sizes. The italic angle is integral to the design rather than a subtle slant, giving text a continuous forward push and a strong, cohesive texture in lines of copy.