Sans Normal Mime 10 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, punchy, friendly, retro, playful, chunky, impact, approachability, brandability, simplicity, rounded, bulky, geometric, soft corners, compact counters.
A heavy, rounded sans with blocky proportions and softly curved joins. Strokes are consistently thick with minimal modulation, producing dense shapes and compact counters, especially in letters like a, e, and s. Curves are built from broad circular/elliptical forms, while terminals tend to be flat and sturdy, giving the face a stable, poster-like silhouette. The overall rhythm is tight and weighty, with strong figure–ground contrast and a slightly squat feel in round letters like O and Q.
Best suited to large-size applications where its dense weight and rounded geometry can read cleanly: headlines, posters, storefront or wayfinding signage, packaging, and bold wordmarks. It also works well for short bursts of copy in advertising or social graphics where immediate visual presence is the priority.
The tone is bold and approachable, combining a retro display sensibility with a friendly, toy-like softness. Its chunky geometry reads as confident and attention-seeking rather than refined, lending a playful, upbeat voice to short statements and branding.
Likely designed as a high-impact display sans that prioritizes mass, legibility-at-a-glance, and a friendly geometric character. The consistent stroke thickness and simplified forms suggest an intention to create a strong, versatile voice for branding and headline typography rather than long-form reading.
Uppercase forms feel particularly solid and monumental, while lowercase retains the same mass with simplified, single-storey constructions. Numerals are equally robust and graphic, maintaining the same rounded-meets-blocky vocabulary for consistent impact in mixed text settings.