Slab Rounded Ippu 10 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: editorial, packaging, branding, children’s, headlines, friendly, retro, bookish, handmade, approachable, soften slab, add warmth, friendly readability, retro tone, text personality, rounded, soft slab, warm, humanist, lively.
A soft slab-serif with rounded, cushioned terminals and gently flared serifs that read as bold but not sharp. Strokes are even and calm, with subtle modulation driven more by curve geometry than contrast. The proportions are slightly irregular in an intentional, humanist way—counters are open, bowls are generous, and curves carry a mild wobble that keeps the texture lively. Numerals follow the same rounded slab language, with clear, simple forms and steady rhythm.
Well-suited to editorial typography where a friendly, slightly retro voice is desired, including magazines, book interiors, and pull quotes. It can also support branding and packaging that benefit from an approachable, crafted feel, and works nicely for headlines, short copy, and signage where warmth and clarity are priorities.
The overall tone is warm and personable, with a mild vintage/bookish character. Rounded serifs and softened joins make it feel welcoming rather than formal, while the steady rhythm keeps it readable and composed. It suggests craft and approachability without becoming overly whimsical.
The design appears intended to blend readability with a softened slab-serif character, emphasizing rounded terminals and a gentle, human touch. It aims to deliver a distinctive texture in text while remaining clear and steady across mixed-case reading.
In text, the face creates a distinct, bouncy color: round letters (o, e, c) feel especially soft, while verticals retain enough firmness to keep lines from looking mushy. The spacing appears comfortable and the shapes maintain clarity at paragraph size, with a noticeable but controlled personality in display settings.