Sans Superellipse Lobuw 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Alternate Gothic Pro Antique' and 'Alternate Gothic Pro EF' by Elsner+Flake, 'ITC Franklin' by ITC, 'Alternate Gothic' by Linotype, and 'Alternate Gothic Pro' by SoftMaker (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, playful, approachable, retro, soft geometry, compact impact, friendly voice, clear display, rounded, soft, compact, monoline, tall.
This typeface is a compact, rounded sans with a tall, condensed footprint and softly squared curves throughout. Strokes are monoline with generous rounding at terminals and corners, producing a smooth, rubbery silhouette rather than crisp mechanical edges. Counters tend toward rounded-rectangular shapes, and the overall rhythm is even and steady, with simple, sturdy letterforms that keep their structure at display sizes and in short text. Numerals follow the same softened geometry, reading cleanly with consistent thickness and minimal detailing.
It performs best in headlines, posters, and brand marks where a compact, rounded voice is helpful and space is tight. The sturdy shapes and smooth corners also suit packaging, labels, and signage that benefits from high visual presence and a friendly tone.
The tone is friendly and contemporary with a slightly retro, signage-like charm. Its soft corners and compact proportions feel approachable and informal, lending a casual confidence without becoming quirky or decorative.
The design appears intended to blend modern simplicity with a softened, geometric character, prioritizing strong impact and easy recognition. Its rounded-rectangle construction suggests a focus on clarity and warmth for display typography in contemporary branding and communications.
Round joins and blunt, rounded terminals are a dominant motif, giving the alphabet a cohesive ‘soft rectangle’ logic. The condensed set width and sturdy strokes create a strong grayscale on the page, especially in headline settings and dense blocks of copy.