Sans Normal Vugan 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra, 'Golden Record' by Mans Greback, 'Belle Sans' by Park Street Studio, and 'Elysio' by Type Dynamic (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, approachable, casual, rounded, approachability, warmth, clarity, modernity, simplicity, soft terminals, monoline, compact, open counters, quirky.
A rounded, monoline sans with soft, generously curved terminals and overall compact proportions. Strokes maintain an even weight and the curves are smooth and balloon-like, giving letters a gently “inflated” feel. Apertures and counters are fairly open for a rounded style, and the forms lean toward simple geometric construction with slight humanizing quirks (notably in diagonals and joins). The lowercase shows a single-storey a and g, short-to-moderate ascenders and descenders, and punctuation/dots rendered as clean, round points. Numerals are sturdy and simple, matching the same rounded stroke endings and consistent rhythm.
Well suited to branding systems that want an approachable voice, as well as packaging, café/retail signage, and poster headlines. The rounded forms and even stroke weight also make it a strong choice for UI labels, educational materials, and short blocks of marketing copy where friendliness and clarity are priorities.
The tone is warm and informal, combining clarity with a lighthearted, kid-friendly friendliness. Its rounded shapes reduce sharpness and feel inviting, making the voice more conversational than corporate. The overall impression is upbeat and modern without feeling technical.
The design appears intended to deliver a contemporary, approachable sans with softened geometry for a welcoming tone. It balances a clean, simple construction with enough rounded character to stand out in display settings while remaining legible for everyday text snippets.
The uppercase has a broad, stable stance with softened corners, while the lowercase carries most of the personality through single-storey forms and curved terminals. Spacing appears comfortable and even in the sample text, supporting a steady texture at larger display sizes while staying readable in short passages.