Serif Normal Pokek 15 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Albra' by BumbumType, 'Inka' by CarnokyType, 'FS Sally' and 'FS Sally Paneuropean' by Fontsmith, 'Acta Pro' by Monotype, and 'Azurio' by Narrow Type (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, authoritative, traditional, academic, formal, impact, authority, legibility, tradition, bracketed, modulated, robust, crisp, classical.
A robust serif with strongly modulated strokes and bracketed serifs that keep corners firm while avoiding a slab-like feel. The letterforms are broad and steady, with open counters and clear internal shapes that remain legible at display sizes. Terminals tend toward a slightly flared, cut finish, and the curves (notably in C, G, S, and the bowls) show a pronounced thick–thin rhythm. Numerals are weighty and sturdy, with rounded forms that match the overall muscular texture of the alphabet.
Best suited to headlines, subheads, pull quotes, and other display settings where a strong serif presence is desired. It can also work for short editorial blocks, covers, and branded typography where a traditional, high-impact tone is appropriate.
The overall tone is confident and traditional, combining a classic bookish presence with a bold, declarative voice. It reads as serious and institutional, suited to content that benefits from authority and emphasis rather than delicacy.
This design appears intended to deliver a classic serif voice with heightened punch—retaining conventional proportions and recognizable forms while amplifying weight and contrast for commanding readability and a strong typographic color.
Spacing appears generous for such a heavy style, helping the dense strokes avoid clogging and giving the text a stable, even color. The design maintains a consistent vertical stress and a disciplined, upright stance, contributing to a composed, editorial texture in longer lines.