Sans Normal Ulruv 2 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, titles, modernist, editorial, technical, architectural, retro-futurist, distinctive sans, geometric clarity, display character, modern branding, geometric, monoline accents, ink-trap feel, open counters, crisp terminals.
A geometric sans with broad proportions, round bowls, and clean, mostly vertical terminals. Curves are drawn with smooth circular logic, while several joins and corners show subtle wedge-like cut-ins that create an ink-trap-like, slightly notched texture. Stroke contrast is visible, especially where rounded strokes meet straighter stems, giving the forms a sharpened, engineered look rather than a purely monoline feel. Apertures are generally open and counters are generous, helping the letters stay clear even with the stylized joins.
Best suited to headlines, titles, and brand marks where the geometric construction and notched detailing can be appreciated at moderate to large sizes. It can also work for short UI labels or signage where a clean sans is needed but a more distinctive voice is desired.
The overall tone feels contemporary and constructed—confident, precise, and a bit futuristic. The small notches and crisp geometry add a technical, display-minded personality that reads as designed and intentional rather than neutral.
The design appears intended to blend a familiar geometric sans foundation with subtle engineered cut-ins to create a recognizable, contemporary display texture without sacrificing overall legibility.
Round letters like O/Q and numerals such as 2/3/5 show the strongest signature, with distinctive internal shaping that adds motion and character. The lowercase maintains straightforward, single-storey forms and a simple, functional rhythm, while the uppercase carries more of the sculpted, graphic impact.