Sans Superellipse Utlum 6 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Extrend' by Attractype (names referenced only for comparison).
Keywords: headlines, branding, logos, posters, packaging, techy, confident, clean, futuristic, friendly, modernize, maximize impact, tech tone, friendly geometry, rounded, square-rounded, geometric, compact counters, high contrast spacing.
A heavy, geometric sans with rounded-rectangle construction and soft corner radii throughout. Strokes are consistently thick with minimal modulation, producing a sturdy, monoline feel. Curves tend toward superelliptical bowls (notably in O/C/G and the lowercase rounds), while terminals are predominantly flat and squared off, giving the design a crisp, engineered finish. The proportions read broad and stable, with generous interior volume in many glyphs balanced by tightly controlled apertures and compact counters in letters like e and s. Numerals are similarly robust and streamlined, designed to hold their shape at large sizes.
Best suited to headlines, branding, and logo work where its sturdy shapes and rounded-rect geometry can be appreciated at larger sizes. It also works well for posters, packaging, and UI/tech marketing graphics that benefit from a clean, contemporary, slightly futuristic voice.
The overall tone is modern and assertive, combining a friendly softness from the rounded corners with a distinctly technical, product-oriented clarity. It feels contemporary and digital-native, with a confident, display-forward presence that reads as clean rather than playful.
The design appears intended to merge geometric precision with approachable softness: squared construction for clarity and authority, rounded corners for warmth, and simplified forms for strong recognition in display settings.
Distinctive identifying traits include the squared, rounded-corner geometry; a single-storey lowercase a; and a lowercase g that keeps a simplified, compact form. Several joins and diagonals (e.g., in K, M, N, W) are sharply constructed, reinforcing the engineered look, while the round letters maintain a consistent superellipse rhythm that keeps the texture even in longer text.