Sans Faceted Asku 3 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'ITC Machine' by ITC, 'Evanston Alehouse' and 'Evanston Tavern' by Kimmy Design, 'Beachwood' by Swell Type, and 'Refuel' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, team apparel, packaging, athletic, industrial, poster, tough, retro, impact, ruggedness, sport styling, signage clarity, chamfered, octagonal, blocky, compact, high-contrast (mass).
A compact, heavy display sans built from straight strokes and chamfered corners, replacing curves with crisp planar cuts. Counters tend toward squarish or octagonal shapes, and many joins terminate in angled facets that give the letters a machined, stamped look. Uppercase forms are tall and rigid, while the lowercase follows the same angular construction with simplified bowls and tight apertures; numerals echo the same clipped geometry for a consistent, blocky rhythm.
This font excels in short, high-impact text such as headlines, posters, and bold labels. It’s well suited to sports branding and team-style graphics, as well as rugged product packaging and signage where an angular, engineered voice is desired.
The overall tone is assertive and workmanlike, with an athletic, no-nonsense energy. Its faceted silhouettes feel engineered and rugged, reading as sporty and industrial at the same time, with a retro sign-and-jersey flavor.
The design appears intended to deliver maximum impact with a consistent faceted construction, trading roundness for crisp cuts and a compact stance. The goal is clear, forceful display typography that retains a recognizable, uniform texture across letters and numerals.
The density and tight internal spaces make the face read best when given room—slightly increased tracking and larger sizes help keep counters open in words. The strong, repeated chamfers create a distinctive texture across lines, especially in all-caps settings.