Sans Normal Vikal 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bronkoh' by Brink, 'Flexo' and 'Flexo Soft' by Durotype, and 'FS Me' and 'FS Me Paneuropean' by Fontsmith (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, friendly, energetic, modern, impact, approachability, momentum, modernity, rounded, soft, inclined, chunky, compact.
A heavy, right-slanted sans with rounded terminals and generously curved joins that keep the texture smooth despite the weight. Strokes are largely even, with broad bowls and softened corners producing a compact, cohesive silhouette. Counters are open and clean for the weight, and the lowercase shows slightly condensed, sturdy forms with short, unobtrusive ascenders and descenders. The overall rhythm is steady and readable, with a contemporary, streamlined geometry rather than sharp, angular construction.
Best suited to headlines, subheads, and short-to-medium text where impact and clarity are needed—such as branding, poster copy, packaging, and energetic editorial callouts. Its rounded, italicized forms also work well for sports, lifestyle, and tech-adjacent visual identities that want a friendly but forceful voice.
The tone is confident and upbeat, combining softness with forward motion from the slant. It reads as approachable and contemporary, with an energetic, sporty flavor that feels well-suited to bold messaging without becoming aggressive.
The design appears intended to deliver a bold, modern italic sans that balances strong presence with rounded, approachable shaping. It aims for high visual impact and smooth readability, using consistent curves and softened terminals to keep large, dark letterforms feeling inviting.
The numerals and capitals maintain a consistent roundedness and visual mass, creating strong uniform color in blocks of text. Curved characters (C, G, S, O) emphasize the font’s smooth, elliptical construction, while diagonals (A, K, V, W, X, Y) stay sturdy and stable at display sizes.