Sans Normal Vebow 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Ipsum Sans' and 'Ipsum Semi' by Rawblind Basetype (names referenced only for comparison).
Keywords: branding, packaging, posters, ui labels, social graphics, friendly, contemporary, informal, approachable, lively, approachability, modern clarity, forward motion, casual emphasis, rounded, oblique, soft terminals, open apertures, humanist.
A rounded oblique sans with smooth, circular curves and softly finished terminals. Strokes stay even and low-contrast, with gentle modulation coming mainly from the slanted construction rather than any sharp stress. Counters are roomy and apertures are open, giving letters a clear interior rhythm; the lowercase shows a lively, slightly handwritten flow with simple, single-storey forms and compact joins. Overall proportions feel balanced, with a moderate x-height and consistent spacing that keeps words cohesive while maintaining an easy, breezy texture.
Works well for branding and packaging that need a warm, modern voice, as well as posters, social graphics, and short editorial callouts where the slant adds emphasis. It can also serve in UI labels or in-product messaging when a friendly, less formal tone is desired, especially at medium and larger sizes.
The tone is friendly and contemporary, with an informal slant that feels conversational rather than corporate. Its rounded shapes and soft endings keep it approachable, while the steady stroke weight and clean outlines retain a modern, practical feel.
The design appears intended to blend the clarity of a clean sans with the expressiveness of an oblique, rounded construction. It prioritizes approachable readability and a sense of motion, aiming for a modern everyday voice suitable for contemporary communication.
The italic angle is noticeable but not extreme, creating forward motion without sacrificing legibility. Round characters (like o, 0, 8) read as smooth and full, and diagonals (v, w, y) keep a clean, energetic cadence that suits short bursts of text.