Sans Normal Helem 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app design, wayfinding, packaging, children’s media, friendly, casual, approachable, playful, modern, friendly branding, comfortable reading, approachable ui, soft modernism, informal clarity, rounded, soft terminals, monoline, open apertures, generous spacing.
A rounded, monoline sans with softly blunted terminals and smooth, circular bowls. Curves dominate the construction, with open apertures and gentle joins that keep counters clear. Proportions are even and readable, with a slightly relaxed rhythm and generous internal space; round glyphs like O/0 and C stay very circular, while straight strokes end in rounded caps. Numerals and lowercase follow the same soft geometry, producing a consistent, easy-going texture in lines of text.
This style suits interface copy, onboarding screens, and product labels where clarity and friendliness matter. It can work well for signage and wayfinding at medium sizes, and for editorial sidebars or captions when a softer, more approachable sans is desired.
The overall tone is warm and approachable, leaning casual rather than corporate. Its rounded finishing and airy counters give it a friendly, lightly playful voice that feels contemporary without becoming quirky.
The design appears intended to deliver a clean, modern sans with a welcoming personality—prioritizing legibility through open forms while using rounded terminals and circular construction to create a gentle, approachable character.
The font maintains consistent stroke thickness and rounded stroke endings across letters and figures, which helps it hold up well in paragraph settings while still feeling informal. Round punctuation dots and smooth curves reinforce the soft, human feel.