Sans Normal Mobub 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gezart' by Ani Dimitrova and 'Muller' and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, punchy, retro, bold, attention, approachability, impact, simplicity, rounded, soft corners, compact counters, geometric, blocky.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes are uniformly thick with softened corners and generous curves that keep the black shapes cohesive and smooth. Counters are relatively small and often circular-to-oval, creating dense, poster-like word shapes, while joins and terminals stay clean and unembellished. The overall texture is solid and even, with simple geometry driving both caps and lowercase forms.
Best suited to display settings where strong impact and quick recognition matter—headlines, posters, packaging, brand marks, and bold signage. It can also work for short UI labels or social graphics at larger sizes, but the dense counters and heavy color make it less ideal for long passages of small text.
The tone is upbeat and approachable, pairing a confident, attention-grabbing weight with friendly roundedness. It reads as playful and slightly retro, giving headlines a cheerful, extroverted presence without feeling fussy or delicate.
The design appears intended to deliver maximum visual presence with a friendly, rounded voice—prioritizing bold shapes, smooth curves, and compact counters to create memorable, high-contrast word silhouettes in display typography.
Round letters like O/C/G show near-circular bowls, while diagonals in forms such as K, V, W, X, and Y appear sturdy and slightly softened, reinforcing the font’s chunky, cohesive silhouette. Numerals follow the same bold, rounded construction, with clear, simplified shapes designed for impact rather than fine detail.